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Erin Holland has been hired as the media specialist and membership consultant for the Arkansas Cannabis Industry Association. She is the first paid employee of the association that was formed in February 2017.
Holland owns Little Rock-based Amplify, a newly-formed digital media and marketing company.
Her job with the ACIA includes creating and implementing a marketing plan and to develop a membership program for patients, doctors and business owners and managers in the medical marijuana industry.
“This is an important moment for our association, one I think every non-profit strives to get to,” Storm Nolan, ACIA president, said in a statement. “We knew Erin had the knowledge and experience we needed for this role, but what we didn’t anticipate was her passion for our cause. You can’t have the brains without the heart, it doesn’t work like that.”
Holland’s previous work includes the Arkansas Times, Sells Agency and Agency501. She also co-founded Little Rock for Bernie Sanders 2016, a grassroots organization created to promote the candidacy of Sanders during the 2016 presidential primaries.
She earned a bachelor’s degree in psychology and sociology from State University of New York at Geneseo.