Imelda Walavalkar is the CEO and co-founder of Pure Beauty. A cannabis and pre-roll brand that grows cannabis indoors using sustainable cultivation practices, such as onsite energy generation, a closed loop water system and the donation of soil to public parks. Imelda and Pure Beauty also have a very strong focus on art and culture, which they see as essential to the cannabis industry.
Part of her mission at Pure Beauty is working to break the stigma associated with cannabis and prompting conversation around why that stigma is upheld. This is not an easy feat. There is still a lot to be done, which is reinforced every time she faces pushback from social media or platforms most other industries can use freely.
Imelda has said that it is heartening for her to see so many people dedicated to social equity and criminal justice reform in this space. She believes it is such a crucial part of what we are all doing that is making a significant difference in this industry. One thing she loves about cannabis is all the interesting and unpredictable ways she and her company can partner with people and other brands because of the nature of the plant.
She really appreciates how cannabis can connect art, fashion, music and design, in ways other industries cannot. This is something we love about cannabis and this industry as well.
Bridget is inspired by female inclusion in the cannabis community, she has stated that “The women in this industry are incredibly supportive of one another, as the industry matures, and more women take leadership positions, this will become a laboratory for workplace innovation for other businesses to replicate.”
Just in case we haven’t said it enough, here at RVR we really love women supporting other women.